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The Journey of a Circle

What do the circles and new design colors represent?

New Branding Represents our Diverse Membership

We are pleased to present our new vibrant shape language and branding. The circles shown throughout our website represent our diverse membership and everyone’s unique financial goals and journey through life. You will see them intermingled across all of our pages, social media and advertising.

circles - member's journey

Our newly adopted Mission Statement and Core Values better reflect our forward trajectory. The new direction speaks to our commitment to be a positive force, not only in the lives of our members, but also in the communities we serve, and to collaborate with other like-minded organizations in Mid-Coast Maine.

Cultivating a thriving community, together.


  • Members First – Serving our members with transparency and integrity to empower their financial success
  • Locally Present – Actively serving the best interests of our diverse community
  • Education Driven – Committed to lifelong learning, growth, and development
  • Future Forward – Delivering the tools and technology to excel in tomorrow’s world

Our Colors

Orange represents our enthusiasm, creativity, determination and success.

Teal represents our clear communication